Funnel Signal Calibration
Align funnel steps on your behavior dashboards with the moments users actually complete — or abandon — in the product.
Starting from your published funnel charts, we rebuild step definitions from product events, sample drop-offs with volume behind them, and document where dashboards skip steps, double-count, or hide silent exits. The deliverable is a calibrated funnel map plus dashboard change notes for product managers deciding what to trust before the next release.
What you can request
Ask for a locked sample period, named dashboard tiles, cohort definitions, and the audience for the pack (product, analytics, or leadership). We confirm data access and deliverable format before fieldwork begins.