Event fidelity
Whether dashboard metrics map to events that still fire correctly after releases, renames, and schema drift.
Behavior atlas
A shared map of the dimensions we analyse when reading product behavior dashboards — so product and analytics owners speak the same language before fieldwork starts.
Six lenses on product behavior
Every engagement selects a subset of these lenses. We bind each lens to events and tiles your product already records.
Depth
Signals that an open became useful: completed tasks, saves, or time past empty states you define with us.
Funnel steps
Step boundaries that match the UI, including silent exits that never appear on the happy-path chart.
Feature tiles
How launch dashboards separate curiosity from lasting use across the windows leadership actually cares about.
Cohorts
Tenure, plan, or last-activity bands so averages do not hide onboarding gaps or power-user concentration.
Dormancy
Seats and accounts that remain counted while contributing little meaningful activity — visible before renewals.